Rockwell Group Europe (“RGe”) has teamed up with Starwood Hotels & Resorts Worldwide to design the W Paris - Opéra, W Hotels’ debut in France.

W Hotels Worldwide, the hotel category buster and industry innovator, today unveils its latest insider escape with the opening of W Boston and The Residences at W Boston, the W brand’s 35^th hotel globally.

W Scottsdale, which opened one year ago, quickly established itself as a destination hot spot, host to high profile events, celebrities, and trend setting travelers from around the world.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today reported third quarter 2009 financial results to the public. For details, please click here.

W Hotels Worldwide, the hotel category buster and industry innovator, today unveils a global brand flagship hotel, W Barcelona.

W Hotels Worldwide, the industry innovator, today announces the appointment of renowned international music expert Michaelangelo L’Acqua as W Hotels’ first ever Global Music Director.

W Hotels Worldwide, the hotel category buster and leading industry innovator, today unveiled a unique, multi-layered strategy that links the W brand with the global fashion industry while bringing its passion for fashion to life in W Hotels globally.

Starwood Preferred Guest® is the first and only hotel loyalty program to offer members flight redemption on more than 350 airlines with no blackouts. And today, SPG announces the launch of an enhanced Website that features new online search and redemption options to make booking flights even easier.

W Hotels Worldwide, the hotel category buster and leading industry innovator, today unveils its first ever hotel in South America, W Santiago and The Residences at W Santiago.

Paradise is within reach, thanks to an exciting new promotion announced today by Starwood Hotels & Resorts Worldwide, Inc. and its award-winning Starwood Preferred Guest® program.

Located Steps from the White House and Showcasing Unparalleled Views of the Historic City, W Washington D.C. Marks a Milestone in W’s Continued Global Expansion

W Concept Designed by JOUIN MANKU as Part of the “LE PARIS DE PATRICK JOUIN” Exhibition, 29^th July to 27^th September 2009

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today reported second quarter 2009 financial results to the public. For details, please click here.

W Hotels Worldwide, the hotel category buster and industry innovator, today unveils its latest insider escape with the grand opening of W South Beach and The Residences at W South Beach, the W brand’s 31^st hotel property.

W Hotels Worldwide, the hotel category buster and leading industry innovator, today marks a milestone in its 10-year history with the opening of the hotel brand’s 30^th property worldwide, W Fort Lauderdale and The Residences at W Fort Lauderdale.

W Hotels Worldwide, the hotel category buster and industry innovator, will mark its debut in Western Europe later this year with the opening of the new W Barcelona.

Starwood Hotels & Resorts Worldwide, Inc. and PepsiCo. Inc., joined forces today to offer meeting planners unprecedented savings for their meetings and events and a unique opportunity to give back to the community.

Starwood Hotels & Resorts Worldwide, Inc., today announces that as part of its new partnership with Live Nation, the world’s largest live music company, it has been named “Proud Sponsor” of the Jonas Brothers 2009 summer concert tour.

Starwood Hotels & Resorts Worldwide, Inc., and its award-winning loyalty program, Starwood Preferred Guest® (SPG) invites members to come behind the velvet rope at this season’s hottest events – all without spending a cent. 

Starwood Hotels & Resorts Worldwide, Inc., announced today that it has priced an underwritten public offering of $500 million of 7⅞% Senior Notes due 2014.  The notes were offered to the public at a price of 96.285% of principal amount.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today reported first quarter 2009 financial results to the public. For details, please click here.

W Hotels Worldwide, the hotel category buster and industry innovator, marks its entry into the Middle East with the opening of the highly-anticipated W Doha Hotel & Residences.

W^® Hotels Worldwide, the hotel category buster and industry innovator, today unveils its latest insider escape with the grand opening of the highly anticipated W Hoboken hotel and The Residences at W Hoboken.

Starwood Hotels & Resorts Worldwide, Inc., is encouraging and rewarding travel with the launch of its richest promotion yet – SPG Free Weekends.

W Hotels Worldwide, the hotel category buster and industry innovator, proudly unveils the new W Atlanta-Downtown and The Residences at W Atlanta-Downtown.

Starwood Hotels & Resorts Worldwide, Inc., today announced plans to relocate its Manhattan-based luxury and design-led brands from Chelsea to a new headquarters space downtown on Varick Street, where SoHo and Tribeca meet.

W Hotels Worldwide, the hotel category buster and industry innovator, today announced the completion of a full guestroom renovation of the iconic W New York-Times Square.

Starwood Hotels & Resorts Worldwide, Inc., today announced that it will participate in Earth Hour – a global environmental awareness event organized by the World Wildlife Fund (WWF) – to send a powerful global message about the importance of environmental sustainability and caring for the planet.

Starwood Hotels & Resorts Worldwide, Inc., today announces it has been ranked No. 39 on The 2009 DiversityInc Top 50 Companies for Diversity^® list.

Starwood Hotels & Resorts Worldwide, Inc., announces today the opening of W Doha Hotel & Residences in Qatar – marking the entrance of W Hotels in the Middle East.

Starwood Hotels & Resorts Worldwide, Inc., today announced plans to open W Paris-Opéra in 2011, marking the debut of W Hotels Worldwide in France.

Starwood Hotels & Resorts Worldwide, Inc., today announced the appointment of Eva Ziegler as Global Brand Leader for W Hotels Worldwide. In her new role, Vienna-born Ziegler will be responsible for leading the global development and growth strategy for the innovative and category-busting W Hotels Worldwide.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today reported fourth quarter 2008 financial results to the public. For details, please click here.

From the American Lodging Investment Summit (ALIS) in San Diego, Starwood Hotels & Resorts Worldwide, Inc., today announces it will open its 1000^th hotel in 2009. The milestone comes as part of the company’s plan to open 100 hotels this year in diverse markets throughout the world.

W Hotels Worldwide, the hotel category buster and leading industry innovator, today introduces a new level of style and sophistication to Atlanta with the opening of W Atlanta–Buckhead in one of the country’s ten most affluent communities.

Starwood Hotels & Resorts Worldwide, Inc. today announces plans to add more than 12,000 new jobs to the global workforce in 2010 – with roughly half of these jobs to be located inside the U.S. in markets spanning from New York to California.

To kick-off its 10^th anniversary celebration, Starwood Preferred Guest^® today announces the launch of a rich, new promotion that rewards members with 10,000 bonus Starpoints^® for every 10 nights stayed now through April 30, 2009.

Starwood Hotels & Resorts Worldwide, Inc., and its award winning hotel loyalty program Starwood Preferred Guest®, today announce a new offer to ensure its members fly through airport security free and clear.

Consumers are crunching costs this holiday season, but it doesn’t mean they have to cut the annual holiday vacation.  By tapping into the power of Starwood Hotels & Resorts Worldwide, Inc., and its award winning hotel loyalty program, Starwood Preferred Guest®, members can book flights, hotel stays and more – cash free.

Starwood Hotels & Resorts wants to give families an early gift this holiday season. Available now through December 31, 2008 experience a family fun vacation package at one of Starwood’s 30 Love Your Family^TM Resort locations flying the Sheraton, Westin, St. Regis and The Luxury Collection brand flags across North America.

October 28, 2008 – Hot in the pursuit of the world’s most intriguing destinations, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the landmark entry of W Hotels into China with the grand opening of W Hong Kong.

October 23, 2008 – W Hotels Worldwide, the fastest growing luxury hotel brand in the world, today unveils its latest wonder in the West with the grand opening of W Scottsdale Hotel & Residences.

As today’s news has many consumers looking for a break in more ways than one, Starwood Hotels & Resorts Worldwide, Inc., announces the launch of its promise for Better Tomorrows™.

September 18, 2008 – W Hotels Worldwide proudly presents The Sound of Wonderlust: W Hotels Worldwide Tour, a celebration of the W brand’s year long musical journey.

September 18, 2008 – W Hotels Worldwide, the fastest growing luxury hotel brand in the world, unveils its latest insider escape with the grand opening of W Minneapolis-The Foshay.

The Starwood Preferred Guest® (SPG®) program announces a groundbreaking fall travel promotion that empowers SPG members to register for and choose their own rewards based on their travel styles and preferences.

Starwood Hotels & Resorts Worldwide, Inc., announced today the appointment of Mike Tiedy as Senior Vice President, Brand Design & Innovation.  Tiedy, 48, will oversee all creative and design resources worldwide for Starwood’s nine renowned brands including Le Meridien, Westin, Sheraton, W, St. Regis, The Luxury Collection, Four Points by Sheraton, Aloft and Element.

September 3, 2008 – London’s lively West End will soon be home to the city’s newest insider escape.

September 3, 2008 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced plans to open W Manchester in 2010, ideally located in the heart of the city’s vibrant warehouse district.

Starwood Hotels & Resorts Worldwide, Inc., and its award winning hotel loyalty program Starwood Preferred Guest®, are taking its groundbreaking NO BLACKOUTS policy to new heights with the introduction of SPG Flights.

Starwood Hotels & Resorts Worldwide, Inc., today announced that it is restructuring its Senior Leadership Team to streamline management and better position the Company for long-term growth.

Starwood Hotels & Resorts Worldwide, Inc., marks a milestone in its aggressive growth in Greater China announcing the signing of the Sheraton Beijing Dongcheng Hotel, their 100^th hotel in the area.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today reported second quarter 2008 financial results to the public. For details, please click here.

June 4, 2008 – W Hotels Worldwide and MasterCard Worldwide join forces with SONY BMG MUSIC ENTERTAINMENT’S Commercial Music Group to launch a groundbreaking new platform offering W Hotel guests and W Brand loyalists exclusive insider access to a world of musical experiences.

June 2, 2008 – W Hotels Worldwide, the fastest growing luxury hotel brand in the world, sends a surge through the South with the grand opening of W Atlanta-Midtown.

May 20, 2008 – W Hotels Worldwide heats things up this summer with celebrity chef, author and Food Network star Dave Lieberman with the debut of Cravings by Dave Lieberman, a tantalizing and tasty new menu featuring Dave Lieberman’s deliciously delightful, globally-inspired foods with a tWist.

Starwood Hotels & Resorts Worldwide, Inc., one of the world’s largest hotel and leisure companies, announced today the appointment of Thomas E. Clarke, Ph.D to the Company’s Board of Directors.

Starwood Hotels & Resorts Worldwide, Inc. announced today the appointment of Phil McAveety as Chief Brand Officer for the global hotel giant.  In his new role, McAveety, 41, will serve as a member of Starwood’s Senior Leadership Team and will report to Frits van Paasschen, Starwood’s President and Chief Executive Officer.

Frits van Paasschen, President and Chief Executive Officer for Starwood Hotels & Resorts Worldwide, Inc. announced today the appointment of Jeff Cava as Executive Vice President and Chief Human Resources Officer.  In his new role, Cava will be leading Starwood’s world class group of global Human Resources professionals.

Starwood Preferred Guest took home ten awards at the 20^th Annual Freddie Awards, including winning the majority of international awards, such as Hotel Program of the Year in the Asia Pacific region for the tenth consecutive year and in the Europe/Middle East/Africa region for the second consecutive year.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today reported strong first quarter 2008 financial results to the public. For details, please click here.

Starwood Hotels & Resorts Worldwide, Inc., announced today the appointment of Simon Turner as President, Global Development. In this role, Turner will be responsible for the company’s global development activities including hotel and resort development, property acquisitions and dispositions, franchise and management pipeline expansion and real estate investment management.

Starwood Hotels & Resorts Worldwide, Inc. has promoted Denise Coll to President of its North America Division.   In her new role, Coll, who most recently served as Senior Vice President of Operations for the Division, will oversee operations, development, sales and marketing for more than 450 hotels in the U.S., Canada, U.S. Virgin Islands, Bahamas, French Polynesia and British West Indies.  She reports to Matt Ouimet, President Hotel Group for Starwood.

March 17, 2008 -  Hot in pursuit of the world’s most vibrant destinations, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that W Hotels Worldwide will open its first property in Boston, Massachusetts in the heart of the city’s bustling theater district in 2009.

March 5, 2008 – W Hotels is redefining what it means to be a VIP with the debut of “W The Card” – the W brand’s all-access pass to a world of privilege.

Hot in pursuit of the world’s most intriguing destinations, Starwood Hotels & Resorts Worldwide, Inc. today announced the introduction of its W brand to North Africa with plans to debut a new hotel and residence property in Marrakech, Morocco.

Marking its ninth season as a major sponsor of New York Fashion Week, W Hotels Worldwide has created another unique and stylish VIP backstage experience at Mercedes-Benz Fashion Week with the W Hotels Jet Set Lounge.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today reported strong fourth quarter 2007 financial results, driven by double-digit worldwide REVPAR increases and high operating margins to the public. For details, please click here.

Starwood Hotels & Resorts Worldwide, Inc. anticipates another year of extraordinary growth in 2008, building on the company’s record-setting success in 2007.

Starwood Hotels & Resorts Worldwide, Inc. has signed a binding agreement to sell certain of its assets in Venice Lido and Asolo Italy to EST Capital for 156 million Euros or approximately $229 million, subject to certain adjustments.

In its pursuit to expand in the world’s most alluring destinations, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced plans to open a new W Hotel in Huntington Beach, California, a picturesque seaside town renowned for world-class surfing, magnificent, golden sunsets and a vibrant nightlife and music scene.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced plans to debut a W Hotel in Amman, Jordan.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that it will open a W Hotel in Minneapolis, Minn. in the legendary Foshay Tower, one of the country’s most inspiring and iconic art deco buildings.

In its continued demand to select only world class destinations, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announces plans to open its first W Hotel in Washington, D.C. Scheduled to debut in 2009, W Washington D.C.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today reported strong third quarter 2007 financial results to the public. For details, please click here.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced the signing of W Yokohama, marking the brand’s entrance into Japan.

Rapidly expanding its reach in the world’s most alluring destinations, W Hotels today announced plans to open its second hotel in Thailand with the new W Bangkok.

Starwood Hotels & Resorts Worldwide, Inc. announced today that the company scored a 100 percent rating on the Human Rights Campaign (HRC) sixth annual Corporate Equality Index and is a recipient of the HRC “Best Places to Work” award.

SONY BMG MUSIC ENTERTAINMENT and Starwood Hotels & Resorts Worldwide, Inc. today announced that they are working together to develop a multi-faceted  partnership that will build unique guest experiences through an array of branded music and entertainment programming, special products and exclusive guest opportunities across the Starwood Hotel portfolio including its Sheraton, W, Westin, Four Points, Le Méridien, St. Regis and The Luxury Collection brands.

Marking its eighth season as a major sponsor of New York Fashion Week, W Hotels Worldwide has joined forces with The Moinian Group and SHVO to create another unique and stylish VIP backstage experience at Mercedes-Benz Fashion Week.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced that W Hotels – the world’s fastest growing luxury hotel brand – will open its first property in Indonesia in 2009.

In its continued demand to select only world class destinations, Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced plans for a new W Hotel in Macao, further solidifying the brand’s extensive and rapidly growing global footprint.

Starwood Hotels & Resorts Worldwide, Inc. and the Travel Channel today announced a two-year strategic marketing partnership that will make the channel available in all Westin, Sheraton, Four Points by Sheraton and W Hotels in the US.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today reported strong second quarter 2007 financial results to the public. For details, please click here.

W Hotels Worldwide brings style and sass to the Hamptons this summer with the launch of the “W Backyard,” a modern poolside playland for adults on the property of the Hamptons Hideaway hosted by Patrick McMullan.

The new passport restrictions have relaxed, so you can too.  To celebrate this summer’s suspension of passport requirements to Canada, the Caribbean and Mexico, Starwood Hotels & Resorts Worldwide, Inc. is offering great deals at many of its hotels and resorts in these destinations.

Hot on the heels of its record-breaking success in 2006, Starwood Hotels & Resorts Worldwide, Inc. today announces that it anticipates executing 200 new deals and opening more than 80 new hotels in 2007, almost doubling the number of properties the company opened last year.

Starwood Hotels & Resorts Worldwide, Inc. today announced that it will introduce a new W Hotel to the Buckhead section of Atlanta, Georgia. The property is being developed by Noble Investment Group, a leading private equity fund and hospitality organization focused on the North American lodging sector. In a $100 million re-development, the W Atlanta-Buckhead will open the summer of 2008 in the heart of the Buckhead district where the Crowne Plaza hotel is currently located on Peachtree Road.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today reported strong first quarter 2007 financial results to the public. For details, please click here.

Starwood Hotels & Resorts Worldwide, Inc. today announced the signing of a management agreement with Les Trois Rocs to open the W Verbier Retreat in the stylish ski resort town of Verbier, Switzerland.

Starwood Hotels & Resorts Worldwide Inc. announces the continued expansion of W Hotels with an agreement with New York-based real estate developer Moinian Group to operate the W New York-Downtown Hotel & Residences, a new luxury property in downtown Manhattan, featuring 217 guest rooms and 222 residential units.

Starwood Hotels & Resorts, Worldwide Inc. today announced plans with Statuto Group to open a W Hotel in Milan, in a deal representing another significant milestone in W Hotels’ aggressive global expansion. Scheduled to convert in December 2008, W Milan will be the first W Hotel in Italy, bringing the brand’s signature style and sophistication to the world’s fashion and design capital.

In its continued demand to select only world-class destinations, Starwood Hotels & Resorts Worldwide, Inc. today announced plans for a new W Hotel in St. Petersburg, Russia. Scheduled to open in mid 2008, W St. Petersburg represents a rare development in the main historic area of this vibrant city. 

Starwood Hotels & Resorts Worldwide, Inc., today announced the continued expansion of W Hotels across the globe with plans for its third hotel in China. The W Guangzhou will make its debut in 2010, offering 320 guest rooms and 167 luxury residences, in addition to the innovative design and full-range of branded amenities guests have come to expect of W Hotels.

Starwood Hotels & Resorts Worldwide, Inc. and its Starwood Preferred Guest® program, the award-winning hotel loyalty program, is introducing a new online auction website where members can use their Starpoints® to bid on exclusive, once-in-a-lifetime experiences.

Starwood Hotels & Resorts Worldwide, Inc., the parent company of W Hotels Worldwide – the fastest growing luxury hotel brand in the world – has entered into an agreement with Al Sharq Investment, a wholly owned company of Mr. Ali bin Suleiman Al Shehri, who selected W to manage the iconic hotel project.

Starwood Hotels & Resorts Worldwide Inc. and Special Olympics announced today the launch of a three year, global partnership naming Starwood Hotels as the exclusive hotel sponsor of Special Olympics and the 2007 Special Olympics World Summer Games in Shanghai, China.

W Hotels Worldwide, the world's fastest-growing luxury hotel brand, today announced its plans to open W Austin Hotel & Residences in the Live Music Capital of the World, a project featuring approximately 250 guestrooms and 200 residential condominiums that will serve as an anchor for the City of Austin’s vibrant Second Street District.

W Hotels, the world's fastest growing style hotel brand, today announced plans to open its first hotel in Thailand. W Retreat & Residences–Koh Samui will be the brand's third retreat in the world, following W Maldives which opened in September 2006 and W Vieques, scheduled to open in late 2007.

American Express Company and Starwood Hotels & Resorts Worldwide, Inc. today announced the launch of the Starwood Preferred Guest® Business Credit Card for small business owners and the enhanced Starwood Preferred Guest® Credit Card for consumers. Cardmembers can take advantage of greater benefits and richer rewards, making it easier than ever for consumers, and now small business owners, to earn free nights at more than 825 Starwood hotels and resorts around the world and award flights with more than 30 airline partners.

This season W Hotels wraps comfort, encouragement and hope around women with breast cancer and their families with the launch of its "Robes to Recovery" campaign.

W Hotels, the world’s fastest growing luxury hotel brand, announced today plans to open the
W Doha Hotel & Residences in Qatar, scheduled for the end of 2007. The W Doha, which will be located in the West Bay of Doha on the Qatar peninsula, is the brand’s second hotel planned for the Middle East following the W Dubai Festival City.

Starwood Hotels & Resorts Worldwide, Inc. announced the opening of Bliss Los Angeles at the W Los Angeles - Westwood, its seventh Bliss spa worldwide.

Starwood Hotels & Resorts Worldwide, Inc. announces it will double its presence in Puerto Rico in the next year with the opening of the island’s first W and St. Regis hotels and its second Sheraton.

Starwood Hotels & Resorts Worldwide, Inc. is offering a week-long, worldwide, over-the-top online auction hosted by Yahoo! to benefit the Starwood associates stricken by Hurricane Katrina in New Orleans. The auction begins at 12:01 a.m. EDT Thursday, October 20 at www.StarwoodKatrinaAuction.com offering honeymoon, spa and golf packages from Starwood’s global portfolio of hotels and an abundance of unique items generously donated by companies that work with Starwood including sports memorabilia, special gifts and state-of-the art electronics.

Starwood Hotels & Resorts Worldwide, Inc. announced today the Sheraton Yankee Clipper reopened Wednesday, November 2, bringing all 14 of its South Florida hotels back on line and open for guests within 10 days of Hurricane Wilma hitting the shores of Florida.

Starwood Hotels & Resorts Worldwide, Inc. and its stylish W Hotels division revealed today at the Phoenix Lodging Conference, the official name and concept details for its much-anticipated new brand in the select-service hotel category: aloft. Conceived by the same W Hotels team that is widely regarded as creators of one of the most successful new brands in decades, the aloft brand will bring this tired, stagnant travel segment to new heights.

Starwood Preferred Guest, the loyalty program of Starwood Hotels & Resorts Worldwide, Inc. is giving members who donate USD $50 or more to the Red Cross or Starwood Hurricane Relief Fund a one-time award of 500 Starpoints®.

Starwood Hotels & Resorts Worldwide, Inc. continues its expansion of Bliss Spas with the debut of its first West Coast Spa, Bliss San Francisco at the W San Francisco Hotel.

Since 1999, frequent travelers from around the world have recognized Starwood Preferred Guest as the hospitality industry’s top-rated loyalty program and now the program that introduced no black-out dates has done it again!  Last night Starwood Preferred Guest was once again voted Program of the Year in both America and Internationally during the 17th Annual Freddie Awards, one of the most prestigious honors in the travel industry.

From Morocco to the Maldives and China to Chile, Starwood Hotels & Resorts Worldwide, Inc. will open more than 70 new hotels in 2005 and 2006 in choice destinations around the globe. Nearly half of these new hotels are outside of the United States, marking an exciting period of global development for the hotel giant.

Here comes the bride and right behind her are dozens of out-of-town wedding guests in need of a place to stay. This year more than two million couples will become engaged and begin the stressful task of planning the perfect wedding, including making hotel arrangements for guests. To help make the wedding planning process easier, Starwood Hotels & Resorts Worldwide, Inc. has created a stress-free, on-line booking solution for today’s future brides and grooms.

Starwood Hotels & Resorts Worldwide, Inc. has earned the distinction of having 51 of its hotels and resorts included on Condé Nast Traveler’s prestigious Gold List and Gold List Reserve featured in the magazine’s January 2005 issue.

Starwood Hotels & Resorts Worldwide, Inc. announced today the opening of Bliss49, the new Bliss Spa flagship and first Bliss Spa to open at a W Hotel.  Starwood acquired cosmetic, spa and catalog company Bliss from luxury goods conglomerate Moet Hennessey Louis Vuitton (LVMH) in January 2004. Bliss introduced an exclusive line of in-room bath, body and skincare amenities at W Hotels nationwide in October 2004.

Now, Starwood Preferred Guest members can earn thousands of Starpoints thanks to an arrangement with Awards for Mortgage and Real Estate™, a company that provides rewards for customers who buy, sell, finance or refinance a home, or purchase van line moving services. Members of the hotel industry’s top rated loyalty program can earn thousands of Starpoints while obtaining competitive rates on mortgage and home equity loans, and utilizing other home-buying services.

Real Estate Advisory and Starwood Hotels & Resorts Worldwide, Inc. announced today the conclusion of an agreement whereby Starwood has acquired a 49% interest in SEC Square Victoria Limited Partnership, the owner of the W Montreal hotel located at 901 Square Victoria. For the purposes of the transaction, the hotel was valued at CA$34.8 million.

July 20, 2004 – W Hotels announced plans today for a new W Hotel along the Hudson River in New Jersey. The 225-room hotel and 40 luxury Residences will be located on the Hudson River waterfront and feature unobstructed views of the Manhattan skyline, and quick ferry access to the island.

July 8, 2004 – Starwood Hotels & Resorts Worldwide, Inc. announced today its first W Hotel in Arizona. Scheduled to open in 2007, the W Scottsdale Hotel and Residences will feature 225 guestrooms, a spa, a restaurant, two bars and 25 to 30 luxury condominiums.

July 7th, 2004 – W Hotels will be making its European debut with a 475-room waterfront hotel in Barcelona, Spain in 2008. Famed Spanish architect Ricardo Bofill will design the modernist icon on the Nova Bocana (the “new entrance”) of the Port of Barcelona.

May 25, 2004 - W Hotels, the world's fastest growing style brand, continues its rapid global expansion with the announcement of its first resort property, the W Maldives-Fesdhu Resort in the Republic of Maldives, scheduled to open in late 2005.

May 18, 2004 - Starwood Preferred Guest today unveiled a new and improved SPG.com. Completely re-designed, its award-winning site now enables members to search, find, and book the best rates guaranteed faster and easier than ever before

May 17, 2004 - Partnering exclusively with WeddingChannel.com, the #1 wedding website, Starwood Hotels & Resorts Worldwide, Inc. is now offering couples the opportunity to register for honeymoons at its hotels and resorts.

April 30, 2004 - For the fifth year in a row, Starwood Preferred Guest won Program of the Year as well as ten other awards at the 16th Annual Freddie Awards, one of the most prestigious honors in the travel industry.

March 10, 2004 - Manhattan's Bliss Soho won UK Condé Nast Traveller's "Best Urban Day Spa Overseas" 2004 Readers' Spa Award.  "Unbeatable ambience and facilities" and famous facials scored Bliss Soho the top billing to beat out luxury competitors in regions ranging from Paris and Bangkok to South Beach and Brisbane.

October 29, 2003 - Beginning today, Starwood Preferred Guest® members can purchase Starpoints® for as little as $25 for 500 Starpoints with the Starpoint Purchase Plan. Plus, all purchases made through the end of 2003 will receive a 25% Starpoint bonus.

October 14, 2003 - As part of a newly formed strategic alliance surrounding SPORTS ILLUSTRATED's 50th Anniversary celebration, Starwood Hotels & Resorts Worldwide, Inc. and Sports Illustrated introduced the "Starwood State Of The Game" sweepstakes this week, an exciting online promotion for members of Starwood's top rated hotel loyalty program Starwood Preferred Guest® and sports fans nationwide.

September 17, 2003 - W Hotels makes a bold entry into Latin America with the opening of the architecturally-striking W Mexico City situated in the upscale Polanco neighborhood. From cherry red rooms, to hammocks in the showers, and a transparent, five-story all-glass façade, W Mexico City features some of the most envelope-pushing design in the world.

September 15, 2003 - W Hotels has announced that all 16 of its U.S. properties are 100% wired, with High Speed Internet access in all guest and meeting rooms. All 16 also feature Wireless Fidelity, which provides access in public spaces including Living Room lobbies and welcome desk areas.

July 22, 2003 - The $220 million W Fort Lauderdale Hotel and Residences is set to open in December 2006. Located on a 4½ -acre site on Fort Lauderdale Beach, the 23-story two tower hotel and residences will offer dramatic views, a luxurious 10,000 square foot spa, over 13,000 square feet of meeting space, and much more.

July 21, 2003 - Announcing W's 21st hotel and its first W Residences. Expected to open in late 2005, the W Dallas Victory Hotel and Residences will feature 94 condominium units, a 10,000 square foot spa, pool, and fitness facility, 11,000 square feet of meeting space, and much more.

April 9, 2003 - Starwood Hotels & Resorts Worldwide, Inc. has announced the addition of two new members of the W team. Steve Marx, regarded as a boutique hotel pioneer, has been named Senior Vice President of Hotel Operations for the brand and Ross Klein, Polo Brands executive and retail industry veteran, joins W as Chief Marketing Officer.

February 27, 2003 - The W Montreal will become W's 20th hotel and first of its kind in Canada. Located in the heart of the new Cité Internationale District of Montreal, it will feature a signature bar, vibrant Living Room lobby, and a destination restaurant. And of course the lively ambience, high energy, and impeccable service expected of the W brand.

February 11, 2003 - Westin Hotels & Resorts and W Hotels once again swept the Upper-Upscale category of Business Travel News' "Annual Top U.S. Hotel Chain Survey" by earning the number one and number two positions.

June 18, 2002 - Boxers or Briefs? Explore what's beneath W's Hang Loose package - a pair of W Joe Boxers, two drinks in the W Bar, and reduced summer weekend rates.

June 4, 2002 - Discover New York's W Hotels with a summer weekend "Fourplay Package.''  Included are accommodations for four and a special surprise gift upon arrival, starting at $299 per night through September 2, 2002.

April 29, 2002 - Robert Koren, the recently named Vice President of Operations for W Hotels, brings a fresh outlook and years of international hotel experience to his new role. Koren will oversee the ongoing development and evolution of the brand.

April 16, 2002 - After opening just three months ago, W New York - Times Square has reached 100% occupancy in the toughest economic climate in lodging history.

February 11, 2002 - Business Travel News awarded W Hotels and Westin Hotels & Resorts the number one and two positions in the Upper-Upscale category, respectively, and Four Points by Sheraton number one in Mid-Price category.

January 7, 2002 - Starwood has earned the distinction of having 56 of its hotels and resorts included on Condé Nast Traveler's prestigious Gold List and Gold List Reserve featured in the magazine's January 2002 issue.

December 19, 2001 - Located in the modern resort district of Walker Hill, W Seoul's design will be the focal point of the area's redevelopment, featuring extensive recreational, dining and entertainment facilities.

October 15, 2001 - W Hotels of New York has introduced a new package incorporating a 10% donation to New York City's Twin Towers Fund, established to assist the families of New York City's uniformed services who were victims of the tragedy.

October 11, 2001 - Master chef Michel Nischan of Heartbeat Restaurant at the W New York introduced middle school students to "smart" eating, showing them fun ways to maintain good nutrition and a healthy diet.

October 5, 2001 - W Chicago - Lakeshore opened to a full house with occupancy rates exceeding expectations. The only hotel located on the city's famous Lake Shore Drive, this is the second W Hotel to open in Chicago this year.

September 28, 2001 - Customers will have the ability to make reservations at the group rate until the group arrival date at Starwood's participating properties in North America.

September 17, 2001 - In support of recovery and relief efforts following our national tragedy, Starwood is donating at least $1 million to The September 11th Fund.

September 4, 2001 - Brand's record-breaking growth sees 16th W open in three years.

August 21, 2001 - With improved search capabilities and user-friendly navigation.

July 9, 2001 - Glamorous and Tech Savvy Hotel Exceeds Opening Expectations

July 1, 2001 - NYC's chicest hide-out is completed with Rande Gerber's newest boite, Cherry; a W Café and brand new fitness studio.